Better risk management and focus on the customer interface with the automation of electricity sales processes
When Leppäkoski Energia and Valkeakoski Energia transferred their electricity sales business to Omavoima at the beginning of 2022, the company's expansion and the increased number of customers required an investment in the efficiency and automation of the electricity sales processes. As a solution, Omavoima chose Solteq Electricity Trade. In addition to product pricing, planning of alternative product solutions and monitoring sales forecasts, Electricity Trade is also an integral part of the company's own risk management.
Automations support focusing on the customer
Omavoima serves approximately 65,000 customers all over Finland. "With the merger of the three companies, the number of customers doubled in an instant and automation had to be brought to a whole new level. We needed a solution that supports the operation so that the work is focused on the customer instead of us having to focus on the calculation," says Omavoima's CEO Jesse Ruotsalainen.
Up-to-date prices, products, and sales forecasts in a changing market
We are living in challenging times for electricity suppliers. The difficulty of the situation is further increased by strongly fluctuating prices. "The pricing and product structures of electricity sales products change all the time, so we needed a tool with which we can firstly, offer our customers the best alternative product solutions and secondly, automate the price calculation," says Ruotsalainen. "Automation is also useful in the changing market situation, because risk management plays an extremely large role in electricity sales companies. You have to be constantly aware of your own situation, and an essential part of that is sales forecasts that are updated in real time."
Four people actively use the solution on their own at Omavoima. The processes cannot be behind a single person, and you must be able to make offers with your own user IDs. This is made possible by the fact that the unique consumption profile and the selected calculation criteria are imported into the solution. "The solution helps spread the internal risk. It also creates certainty for the owners, because pricing and risk management are as agreed across the board," states Ruotsalainen.
Good references and a partner who understands the client's business
One of the biggest reasons for choosing Electricity Trade was the good references: "I like to listen to what colleagues in the field have to say about what is good and what is bad. Valkeakoski Energia already had good experience using the solution, so the jungle drum was favorable in that direction, so to speak. Of course, it is also important that the cost for the system is at the right level, so that it does not become a threshold issue." Choosing the right partner was also important: "The supplier we choose must proactively come up with ideas and suggestions, and there must be sufficient information about the customer's business," says Ruotsalainen and continues: "The collaboration has gone well. During the implementation process, there was always a realistic picture of where we were. I appreciate that it was very open-minded. The customer is listened to, and solutions are actively sought. It has been a pleasure to watch and listen to the collaboration."
"Automation is also useful in the changing market situation, because risk management plays an extremely large role in electricity sales companies. You have to be constantly aware of your own situation, and an essential part of that is sales forecasts that are updated in real time. It also creates certainty for the owners, because pricing and risk management are as agreed across the board."
Jesse Ruotsalainen, CEO, Omavoima
Solteq Electricity Trade
"We have purposefully developed Electricity Trade together with our customers. The energy sector is changing all the time and, for example, the introduction of datahub, goals to reduce emissions and the tense political situation cause changes in solutions as well," says sales manager Markus Helvasto. "I think we have been able to serve our customers well, because customer satisfaction has been commendable and we have received good grades for our implementation projects. Omavoima is a good example of successful cooperation: the personnel was motivated during the implementation and communication has worked excellently. I expect success from the cooperation in the future and I believe that together we will find the best ways to meet the challenges and opportunities of the future." Read more about Solteq Electricity Trade >