We are living in challenging times for electricity suppliers. The difficulty of the situation is further increased by strongly fluctuating prices. "The pricing and product structures of electricity sales products change all the time, so we needed a tool with which we can firstly, offer our customers the best alternative product solutions and secondly, automate the price calculation," says Ruotsalainen. "Automation is also useful in the changing market situation, because risk management plays an extremely large role in electricity sales companies. You have to be constantly aware of your own situation, and an essential part of that is sales forecasts that are updated in real time."
Four people actively use the solution on their own at Omavoima. The processes cannot be behind a single person, and you must be able to make offers with your own user IDs. This is made possible by the fact that the unique consumption profile and the selected calculation criteria are imported into the solution. "The solution helps spread the internal risk. It also creates certainty for the owners, because pricing and risk management are as agreed across the board," states Ruotsalainen.
One of the biggest reasons for choosing Electricity Trade was the good references: "I like to listen to what colleagues in the field have to say about what is good and what is bad. Valkeakoski Energia already had good experience using the solution, so the jungle drum was favorable in that direction, so to speak. Of course, it is also important that the cost for the system is at the right level, so that it does not become a threshold issue." Choosing the right partner was also important: "The supplier we choose must proactively come up with ideas and suggestions, and there must be sufficient information about the customer's business," says Ruotsalainen and continues: "The collaboration has gone well. During the implementation process, there was always a realistic picture of where we were. I appreciate that it was very open-minded. The customer is listened to, and solutions are actively sought. It has been a pleasure to watch and listen to the collaboration."
Omavoima is a major supplier of energy solutions in Western Finland and Pirkanmaa. The energy company's turnover is around 70 million euros and they currently have around 65,000 customers. Locality is important to Omavoima now and in the future. Service points are located in Ikaalinen, Laitila, Raisio, Rauma, Valkeakoski and Ylöjärvi. Active and expert sales and customer work and networked operations guarantee Omavoima's success.
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