DXP and the life cycle of customer relationships
The Digital Experience Platform was designed to cover the entire life cycle of the customer relationship. The same platform is used to attract users to the service, guide them to complete transactions, maintain customer relationships, and collect data for analysis.
Key features of B2B trading, such as
- modeling of the organization
- user roles and rights
- customer-specific documents
- good search features and
- versatile personalization
extend throughout Liferay DXP.
With Liferay, you can easily create custom services to purposes such as entering various details, displaying maintenance or device information, or installing schedules from an external source. All this is available in a single technology platform for customer forums, blogs, newsletters, and more.