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    Futurez Oy

    Futurez's E-commerce Renewal: Dormant Products Started Selling Again

    Dual mass flywheels sold online await packaging on a cardboard box

    E-commerce renewal as an enabler of growth and functionality

    Futurez Oy is a Finnish specialty shop serving the world of sports, hobby, and racing car parts.

    With a selection of over 100,000 products, the company serves both enthusiasts and businesses through their online store, installation services, and pickup point in Keimola, Vantaa.

    ”The e-commerce renewal isn't just a technical project – it's a step towards more efficient business operations. Choosing the right partner made this step possible for us.”

    CEO Artturi Pekkola, Futurez Oy

    Close-up of a car's start/stop button

    It was time for a renewal

    Twenty years of e-commerce experience had brought valuable lessons, but the old system was beginning to show its limitations. It could no longer meet changing needs, and growth required a fresh boost.

    WooCommerce was chosen as the solution thanks to its customizability and cost-effectiveness.

    The partner choice was clear: Solteq offered exactly the right combination – expertise, flexibility, and cost-effective solutions – that the project demanded.

    ”For a growth-minded decision-maker, the investment quickly pays for itself.”

    CEO Artturi Pekkola, Futurez Oy

    Close-up of the carbon fiber-finished exhaust tip made by Akrapovic

    Results spoke for themselves

    The renewal left no one guessing about its impact:

    Visibility and traffic grew

    Search engines and customers found the online store better than ever before.

    Products became discoverable

    Shopping carts filled with products that hadn't sold in years or that customers hadn't found previously.

    Sales increased significantly

    The boost in web traffic translated directly into bottom-line results.

    Financial management became more efficient

    Solteq's Connector integration automated processes and freed up time for other activities.

    Technology delivered

    The integration of products and car models was executed to perfection, which is critical for automotive e-commerce.

    International expansion succeeded

    The bilingual implementation opened doors to European and even long-distance customers. Purely domestic sales expanded significantly.

    Collaboration works – going forward too

    New needs emerged during the project? No worries – Solteq solved them with agility. Communication has been effortless thanks to dedicated contact persons and rapid response times.

    This collaboration has laid the foundation for future development projects. When challenges arise, solutions can be found.

    The journey continues

    Next up is a theme update where the old design gives way to something lighter and more performance-oriented. At the same time, identified shortcomings will be addressed and features developed to be even better.

    Considering an e-commerce renewal?

    Futurez's story demonstrates how the right partner transforms a technical project into a step towards more efficient business operations. For a growth-oriented company, the investment pays for itself quickly.

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