Search engine optimization has come a long way in recent years, and there are several new views related to it that require learning and evaluating new tactics in the field of SEO. Examples of these are the increased impact of usability factors, which refer to the ease with which users can navigate and interact with a website. The introduction of Google's Core Web Vitals metrics, which assess the user experience of a website based on factors such as page speed, interactivity, and visual stability, presents new requirements for website design and architecture that should be considered very early on in e-commerce and site renewal projects.
Another development in SEO is the rise of zero-click results, where users can find answers to their queries directly on the search engine results page, without having to click through to a website. As a result, it's becoming increasingly important for businesses to optimize the content to appear in these zero-click snippets.