Most probably your target is to increase the number of visits of you target audience and turn them into buying customers. This is achieved when your company’s website ranks higher than your competitors’ in the search engine result pages (SERPs). With improved rankings in SERP, the traffic to the website grows rapidly.
Well optimized website gains visibility with the most important keywords – the ones your company’s target audiences use when searching for products and services. Thus, search engine optimization increases the number of visitors most important to your business.
Search engine optimization can be divided into four main categories that need to be considered when optimizing a website.
Technical SEO considers the technical factors, which may affect the search engine visibility such as:
Content is still a crucial part of search engine optimization. Accurate keyword research and the SEO content based on the research’s output are in important role when we are competing for the top results of the search engine results page.
Keyword research defines the root-keywords that are used as the foundation of the content: e.g. eCommerce navigation pages or the service pages on a B2B-website.
The number and quality of backlinks are important ranking factors when Google defines the value and credibility of a website. Gaining backlinks from relevant websites helps in outranking the competitors on search results pages.
We help to create a backlink-strategy that supports the content on your website and generates relevant backlinks from numerous websites.
Usability, interactivity and visual stability are important ranking factors when Google defines search signals for page experience.
Ensuring your landing pages and navigation are usable will enable customers find information about products and continue in their customer journey without leaving your site unnecessarily.
The price of search engine optimization is comprised of several factors. For example, the broadness of the website, the baseline for search engine visibility, the need for SEO content and the need for technical modification all affect the cost of search engine optimization.
Over 3.5 billion Google searches are being made each day worldwide and the rankings in organic search results really do matter. The top 3 results gain over 50 % of the total clicks.
The objective for search engine optimization is to raise your company’s website to the top of the search results page. By gaining the best rankings, we’re able to increase the number of visitors to your website.
The companies claiming the top search results are perceived as the industry leaders by Internet-users. Good rankings in search results help to establish your company brand and increase sales.
The search results in search engines change slowly. It is much easier to retain good rankings than to gain them. That is why search engine investments yield long-lasting results.
Gaining visitors organically from search engines is free of charge. The more users search engines drive to your company’s website, the lower the optimization costs are per single user.
When considering the search algorithms, the search engines are quite similar. Thus, search engine optimization for Google makes sure that your company gains visibility in other search engines as well, e.g. in Bing.
Search engine optimization can be done in multiple ways and we are happy to agree with your company the best way to handle SEO related issues. Typically search engine optimization will be done by iterating the following three phases:
We’ll start the collaboration by attaining a clear understanding of your company’s business and objectives. After all, the main function of search engine optimization is to offer business impact. We’ll continue by performing a technical audit to your website and clarifying the most important keywords through keyword research.
Our approach to search engine optimization is always selected after analyzing the website and stated objectives. We take into consideration the technical boundaries placed by the content management system / eCommerce platform and prioritize the steps based on the technical limitations and possibilities.
We analyze and report the results after the first iteration. Actions and results are analyzed, and the next steps prioritized. The best results are gained when the analysis and search engine optimization is performed on regular basis.
Search engine optimization has come a long way in recent years, and there are several new views related to it that require learning and evaluating new tactics in the field of SEO. Examples of these are the increased impact of usability factors, which refer to the ease with which users can navigate and interact with a website. The introduction of Google's Core Web Vitals metrics, which assess the user experience of a website based on factors such as page speed, interactivity, and visual stability, presents new requirements for website design and architecture that should be considered very early on in e-commerce and site renewal projects.
Another development in SEO is the rise of zero-click results, where users can find answers to their queries directly on the search engine results page, without having to click through to a website. As a result, it's becoming increasingly important for businesses to optimize the content to appear in these zero-click snippets.
Finally, headless technologies are an emerging trend that separates the front-end presentation layer of a website from the back-end e-commerce functionality. This allows for greater flexibility and customization in website design but also requires specialized SEO strategies to ensure that Google is still able to crawl and index all the content on the site as intended.
The above-mentioned factors are examples of the ever-evolving field of SEO. We understand that staying on top of the latest SEO trends and tactics is crucial for delivering the best results to our customers. By working with us, you can rest assured that your company’s online presence is optimized for success both now and in the future.
Juha Vuohelainen
Director, Digital Strategy
Global