Search engine optimization (SEO)

Most probably your target is to increase the number of visits of you target audience and turn them into buying customers. This is achieved when your company’s website ranks higher than your competitors’ in the search engine result pages (SERPs). With improved rankings in SERP, the traffic to the website grows rapidly.

Well optimized website gains visibility with the most important keywords – the ones your company’s target audiences use when searching for products and services. Thus, search engine optimization increases the number of visitors most important to your business.

1. Search engine optimization brings more traffic to your website

The objective for search engine optimization is to raise your company’s website to the top of the search results page. By gaining the best rankings, we’re able to increase the number of visitors to your website.

2. Optimization establishes your company brand

The companies claiming the top search results are perceived as the industry leaders by Internet-users. Good rankings in search results help to establish your company brand and increase sales.

3. Optimization yields long-lasting results

The search results in search engines change slowly. It is much easier to retain good rankings than to gain them. That is why search engine investments yield long-lasting results.

4. Optimization lowers the cost per acquisition

Gaining visitors organically from search engines is free of charge. The more users search engines drive to your company’s website, the lower the optimization costs are per single user.

5. Optimization works in all search engines

When considering the search algorithms, the search engines are quite similar. Thus, search engine optimization for Google makes sure that your company gains visibility in other search engines as well, e.g. in Bing.

Search engine optimization has come a long way in recent years, and there are several new views related to it that require learning and evaluating new tactics in the field of SEO. Examples of these are the increased impact of usability factors, which refer to the ease with which users can navigate and interact with a website. The introduction of Google's Core Web Vitals metrics, which assess the user experience of a website based on factors such as page speed, interactivity, and visual stability, presents new requirements for website design and architecture that should be considered very early on in e-commerce and site renewal projects.

Another development in SEO is the rise of zero-click results, where users can find answers to their queries directly on the search engine results page, without having to click through to a website. As a result, it's becoming increasingly important for businesses to optimize the content to appear in these zero-click snippets.

Finally, headless technologies are an emerging trend that separates the front-end presentation layer of a website from the back-end e-commerce functionality. This allows for greater flexibility and customization in website design but also requires specialized SEO strategies to ensure that Google is still able to crawl and index all the content on the site as intended.

The above-mentioned factors are examples of the ever-evolving field of SEO. We understand that staying on top of the latest SEO trends and tactics is crucial for delivering the best results to our customers. By working with us, you can rest assured that your company’s online presence is optimized for success both now and in the future.