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    Thoughts and inspiration from our experts.

    Guest blog: Experience-driven commerce relies on a modern tech stack

    Customers demand more experiences than ever before

    Consumers interact with more content across more connected devices than ever before, and they...

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    Guest blog: What is PXM - and why does it matter?

    Commerce is changing, and fast. B2B and B2C organizations alike will struggle to thrive, or even survive, by offering just one or two sales...

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    Read our developers blog

    Guest blog: Meet your  website visitor expectations with personalization - how to get started

    What is personalization? Does it mean the red shoes that seem to follow me to every site after I’ve viewed them once in an online store? That’s...

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    Diamond-shining takeaways from LS conneXion 2019

    I had the pleasure to participate to LS conneXion conference in Munich between April 3rd and 4th this year. LS conneXion brings together LS Retail...

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    Avoid Showrooming — Close the Deal at the Bricks and Mortar

    The retail sector is experiencing enormous change which makes the future unsure. Many are wondering how to keep their competitiveness and...

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    Product Information Management Trends for 2019

    Product information management systems develop constantly. A company’s own systems, business operation processes and customer understanding are...

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    Can ERP systems and agility be brought up in the same sentence?

    Especially within IT, everything in today’s world should be agile, even the traditional ERP. A company’s IT department is easily squeezed between...

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    Serve your customers as if they were the Sun King — do what the court in Versailles did

    The modern customer is demanding, much like the Sun King used to be. This I-want-it-and-I-want-it-now mentality is strong, and companies should be...

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    Impressing and committing your customers with great product information 

    73 per cent of corporate managers believe that a good customer experience creates the most important strategic competitive edge. A good customer...

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    Four tips on how to use psychology at different points in the customer path

    We all know that knowing your target demographic is a prerequisite for efficient marketing. We also know that each of our potential customers will...

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