Why is it so challenging to build omnichannel business models?
Omnichannel investments have been a prevalent topic amongst retailers for over a decade. Why is it, that after all this time so many retailers still don’t have basic omnichannel capabilities in place?
Minna Ruusuvuori and Eero Haavisto hosted an interesting webinar with a very special guest from University of Oxford. With over 20 years of experience in academic research of global retail markets, Richard Cuthbertson is the right person to shed some light on the subject.
