Product Information Management System
A product database cannot be based on good memory alone. It requires a centralized system for managing product information. Well-managed product information gives businesses many indispensable benefits.
When comparing products, customers – even without realizing it – evaluate the quality of product information. Good product information means spectacular images, technical information, instructions and everything that supports a purchase decision. Companies providing quality product information simply make better sales.
With a good product information management system, new products can be brougtht to the market faster. Also, product information needs to be adjusted for the requirements of different channels. For example, information needs to be presented differently on mobile than on a traditional website. It is worthwhile to utilize the possibilities of omnichannel to the fullest – with PIM – Informatica Product 360 this can be done.