What are the benefits of social media marketing?
Social media marketing is essential on today’s market where customers are expecting more and more personalized advertising, on real-time. Accurate targeting ensures that marketing budget is used on relevant audiences for your business and data driven dynamic advertisement based on product feeds allows to show personalized ads for every potential customer.
Targeting options on social media channels are versatile and extremely powerful. Targeting can be done according to demographic and biographic qualities as well as interests, hobbies and life events. Lookalike audiences are great way to find new customers that are like your existing ones. Just upload customer list and let the platform’s algorithm find users who have similar attributes with your most valuable customers.
Social media channels are great platforms to inspire, create demand and tell your brand’s unique story with pictures, videos and text ads. Advertising on social media can be used to support organic visibility, acquire buying customers to eCommerce, increase brand awareness, collecting leads, and to get application downloads.
Social media marketing allows to reach potential customers on every part of the sales funnel, from first contact to retargeting and engagement.