Social media marketing is essential on today’s market where customers are expecting more and more personalized advertising, on real-time. Accurate targeting ensures that marketing budget is used on relevant audiences for your business and data driven dynamic advertisement based on product feeds allows to show personalized ads for every potential customer.
Targeting options on social media channels are versatile and extremely powerful. Targeting can be done according to demographic and biographic qualities as well as interests, hobbies and life events. Lookalike audiences are great way to find new customers that are like your existing ones. Just upload customer list and let the platform’s algorithm find users who have similar attributes with your most valuable customers.
Social media channels are great platforms to inspire, create demand and tell your brand’s unique story with pictures, videos and text ads. Advertising on social media can be used to support organic visibility, acquire buying customers to eCommerce, increase brand awareness, collecting leads, and to get application downloads.
Social media marketing allows to reach potential customers on every part of the sales funnel, from first contact to retargeting and engagement.
Facebook is one of the leading social media platforms and it enables cost-effective advertising with accurate targeting on several different placements.
Targeting can be set up to reach a specific niece segment or wide, even international segments. Targeting can be done manually or utilizing social media platforms advanced algorithms. Formats on Facebook advertisement can be images, videos and text – offering plenty of creative possibilities. Facebook advertisements can also be shown on Instagram.
Facebook advertising is effective platform whether your goal is to generate leads, increase brand awareness or drive sales to eCommerce. Well-made dynamic retargeting can be effective way to increase sales by advertising products that customers have watched or added to shopping cart without making a purchase. Built-in lead ads are powerful way to generate leads.
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With two billion users Instagram is globally one of the most used social media platforms, and it’s growing in the Nordics day by day.
Instagram is mostly used with smartphones and tablets and the core of Instagram content is in images and videos. Instagram is great channel to reach segments especially in age groups 15-29. Instagram advertising is managed by Facebook Business manager.
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YouTube can be considered as search engine and social media hybrid, and it is most used platform for watching video content – especially for people in age group of 15-35. Advertising in YouTube is managed in Google Ads.
YouTube advertisement can be targeted by biographic and demographic attributes and according to interests, YouTube channel or even by one specific video. Advertising content can also be images and text, but the best advantage is taken when using high quality videos.
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LinkedIn is effective channel to generate B2B leads. LinkedIn is also right place for increasing brand awareness in professional environment and for recruitment marketing.
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Twitter is the most real-time social media channel and allows to participate conversation around current topics. Twitter is the right channel to reach industry specialists, decision-makers and organizations.
Advertisements can include videos, images and text. Promoted tweets can be targeted with demographic and biographic targeting, as well as by keywords, accounts and interests. Ad texts can include only 280 characters, therefore the message should be prompt and clear.
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