Google Shopping introduces a completely new tactic for eCommerce businesses. Google Shopping ads enable users to explore the products straight from the search results page.
Google Shopping ads stand out notably from the traditional text ads and drive a lot of users who are at purchasing stages of the buying journey to your eCommerce site.
Up-to-date product information and distinguishing product images are in crucial role when competing from the top ad placements.
Although search engine marketing is in many cases considered as a synonym for Google Ads, Bing ads might also work as a high-performing channel.
Bing ads may be utilized for example in product launches where we want to ensure the highest possible reach in the target audience.
Search engine marketing yields the best results, when it is connected to business objectives. Usually the objectives for search engine marketing are related to conversions and sales, but due to its versatility, the objective can be also related to target audience reach and brand communication.
We always analyze the performance of search engine marketing through most important metrics. We’ve built our reporting solution into Solteq Data Studio. The data from advertising is reported in real time, which allows you to have a transparent view of the actions and results of search engine marketing.
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