Master Data Management

    Master Data Management is essential for utilizing business data

    The right decisions require good quality information

    The success of a business depends on making the right decisions and implementing them. Decisions are always based on information and it is therefore critical that the information used is up to date and accurate.

    Master Data Management

    Master Data Management (MDM) is used to create policies for utilizing business data. MDM ensures that decision-making and the information used in daily business operations is of good quality and that there are appropriate processes and tools in place to maintain it.

    Data is easily broken

    Information flows from a variety of sources and in many forms. For example, there is information on customers, deliveries, personnel, and portfolio. Data is scattered across different systems throughout the organization and thus is easily fragmented. Without tools and processes, the reliability, timeliness and accuracy of information are questionable.

    Data under control with good management

    It is difficult to ignore the importance of data to a business. Reliable, consistent and up-to-date data is required for improving customer experience, supporting decisions and reporting, ensuring legitimacy and compliance. Without master data management, many opportunities are missed or based on insufficient information.

    Your experts


    Anssi Liukkonen

    Sales Director, Commerce & Data

    +358 44 567 5849


    Espen Thorvaldsen

    Digital Advisory Manager



    Viktoria Nergaard

    Sales Manager



    Helena Svensson

    Business Unit Manager