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    Master Data Management

    Master Data Management is essential for utilizing business data
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      The right decisions require good quality information

      The success of a business depends on making the right decisions and implementing them. Decisions are always based on information and it is therefore critical that the information used is up to date and accurate.

      Master Data Management

      Master Data Management (MDM) is used to create policies for utilizing business data. MDM ensures that decision-making and the information used in daily business operations is of good quality and that there are appropriate processes and tools in place to maintain it.


      Data is easily broken

      Information flows from a variety of sources and in many forms. For example, there is information on customers, deliveries, personnel, and portfolio. Data is scattered across different systems throughout the organization and thus is easily fragmented. Without tools and processes, the reliability, timeliness and accuracy of information are questionable.

      Data under control with good management

      It is difficult to ignore the importance of data to a business. Reliable, consistent and up-to-date data is required for improving customer experience, supporting decisions and reporting, ensuring legitimacy and compliance. Without master data management, many opportunities are missed or based on insufficient information.

      Contact person

      Johnny Milbak

      Director, Sales and Marketing, Denmark & Norway

      +45 40 288 150

      Contact person

      Janne Huovilainen

      Executive Consultant

      +358 45 671 3172