Seize the new opportunities created by a changing industry
The trade industry is undergoing a major transformation. The increasing shift of sales to online retail is forcing retailers to think about new types of logistics solutions and service concepts.
Keep up with the intensifying competition
Online stores have made it easier for consumers to compare the prices of products and services. Consumers become more price-conscious, and constant price competition eats away at companies’ margins. This creates pressure to cut operating costs at all levels, from product buying, marketing and sales to product distribution. At the same time, the expectations that customers have of stores’ product ranges and services have become more demanding.
For traders to keep up with intensifying competition, these challenges need to be met. And it must be possible to both optimize operational efficiency and maintain high customer satisfaction. It is not possible to achieve these goals without the opportunity that comprehensive information systems and centralized data warehouses offer for obtaining a real-time view of the overall situation. Based on this same information, operations can be managed and optimized effectively, and an immediate view of the impact of the measures taken can be obtained at the level of the entire operations chain.