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Simplifiers
Simplifiers is the podcast that cuts through the complexity of digital transformation to reveal what works.
Created by Solteq, hosted by Amel Gaily, and built for anyone who believes clarity beats complexity - every time.
Hosted by Amel Gaily
Amel Gaily is a recognized leader in Finland’s startup and investment ecosystem. Currently CEO at Cuckoo, a wellness tech company, she previously led the Finnish Business Angels Network (FiBAN), where she championed diversity and expanded the network’s influence. Her background spans finance, including roles at Nordea and Danske Bank, and she holds degrees in economics and business. Amel also serves on several boards and is known for her strategic vision and international perspective.
She is a sought-after speaker on topics like leadership, entrepreneurship, and inclusive investing, and has lived and worked across several countries, bringing a truly global mindset to everything she does.
Season 1 - Episode 1
🎙️ How to simplify personalization - without losing the human touch
Is your personalization strategy helping customers or creeping them out?
In the debut episode of Simplifiers, host Amel Gaily welcomes Solteq experts Pia Pekkala and Charlotte Wegeberg to explore why personalization so often fails and how to fix it.
With decades of experience in digital content, data, and regional marketing strategy, Pia and Charlotte bring refreshing honesty to a conversation that cuts through industry jargon. Together, they unpack why personalization should be a mindset, not a tool, and how businesses can stop overengineering journeys and start delivering value.
You’ll learn how to recognize personalization pitfalls (like siloed data, wrong KPIS, and tech-for-tech 's-sake thinking), why transparency is critical, and how even a small shift in strategy can make a huge difference for your customers.
Whether you’re just starting your personalization journey or rethinking your entire digital stack, this episode gives you the clarity to move forward - and a framework to start small, measure what matters, and simplify the path to better experiences.
This episodes is perfect for: CMOs, digital leads, eCommerce strategists, CRM professionals, and curious minds navigating customer-centric innovation.
Season 1 - Episode 2
🎙️ Simplifying Accessibility: Turning compliance into competitive advantage
The true motivation for improving digital accessibility isn’t about avoiding fines, it’s about prioritizing your users.
In this episode of Simplifiers, host Amel Gaily sits down with Steve Coates, Director of Expert Services at Solteq, to unravel a topic often overlooked: digital accessibility.
With the European Accessibility Act (EAA) compliance deadline fast approaching in June 2025, many businesses still view accessibility as nothing more than a legal obligation.
But what if we flipped the script? What if accessibility wasn’t just about meeting regulations, but a powerful driver of growth, an enhancement to customer experience, and a testament to your company’s values?
Amel and Steve dive deep into the implications of the EAA for digital platforms, eCommerce, and customer experience. They explore actionable design principles, market opportunities, and essential auditing tips, offering a comprehensive guide for organizations ready to shift from reactive to proactive accessibility strategies.
Whether you’re a CMO, UX designer, or platform lead, this episode will reshape your perspective on inclusion. Discover how embracing accessibility can become your organization’s competitive advantage.
Season 1 - Episode 3
🎙️ This is not a test: AI is already changing everything
Artificial intelligence is everywhere; in our tools, our headlines, and our boardroom strategies. But while the hype grows, so does the confusion.
In this thought-provoking episode of Simplifiers, host Amel Gaily sits down with leading voices in the AI world: Mikko Alasaarela, ethical AI entrepreneur and keynote speaker, and Gabriel dos Reis Estivalet, data scientist and advisor at Solteq.
Together, Amel, Mikko and Gabriel explore the real impact of AI on modern business, far beyond the buzzwords. From failed pilots to practical use cases, from power users to those left behind, this episode unpacks:
✅ Why many AI initiatives fail before they begin.
✅ How ethical, responsible design builds long-term trust.
✅ What most companies overlook in their AI foundations.
✅ How agents and automation are reshaping digital work.
✅ The underrated value of human skills in an AI-driven world.
You’ll also hear stories of real business transformation, including a small-but-powerful AI use case that delivered massive results, without a massive project.
Whether you’re just starting your AI journey or scaling next-gen tools, this episode offers strategic insight with a human lens.