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    Podcast

    Simplifiers
    Cut through complexity.
    Focus on what matters.

    Amel Gaily

    Simplifiers

    Simplifiers is the podcast that cuts through the complexity of digital transformation to reveal what works.

    Created by Solteq, hosted by Amel Gaily, and built for anyone who believes clarity beats complexity - every time.


    Hosted by Amel Gaily

    Amel Gaily is a recognized leader in Finland’s startup and investment ecosystem. Currently CEO at Cuckoo, a wellness tech company, she previously led the Finnish Business Angels Network (FiBAN), where she championed diversity and expanded the network’s influence. Her background spans finance, including roles at Nordea and Danske Bank, and she holds degrees in economics and business. Amel also serves on several boards and is known for her strategic vision and international perspective.

    She is a sought-after speaker on topics like leadership, entrepreneurship, and inclusive investing, and has lived and worked across several countries, bringing a truly global mindset to everything she does.

    Pia Pekkala and Charlotte Wegeberg

    Season 1 - Episode 1

    🎙️ How to simplify personalization - without losing the human touch

    Is your personalization strategy helping customers or creeping them out?

    In the debut episode of Simplifiers, host Amel Gaily welcomes Solteq experts Pia Pekkala and Charlotte Wegeberg to explore why personalization so often fails and how to fix it.

    With decades of experience in digital content, data, and regional marketing strategy, Pia and Charlotte bring refreshing honesty to a conversation that cuts through industry jargon. Together, they unpack why personalization should be a mindset, not a tool, and how businesses can stop overengineering journeys and start delivering value.

    You’ll learn how to recognize personalization pitfalls (like siloed data, wrong KPIS, and tech-for-tech 's-sake thinking), why transparency is critical, and how even a small shift in strategy can make a huge difference for your customers.

    Whether you’re just starting your personalization journey or rethinking your entire digital stack, this episode gives you the clarity to move forward - and a framework to start small, measure what matters, and simplify the path to better experiences.

    This episodes is perfect for: CMOs, digital leads, eCommerce strategists, CRM professionals, and curious minds navigating customer-centric innovation.