Headless CMS brings one place for all the content to be used everywhere needed
Headless content management
A fast-paced media landscape with multiple used technologies requires scalable and efficient content management tools. One place for all the content to be used everywhere needed.
Update content in one place and it’s visible in every channel and every language needed. Consumers expect an easy, fast, and personalized experience in digital channels, and we can deliver that with flexible and scalable headless cms and microservice architectures.
Headless cms allows the content creation and front-end presentation to be separate leading to more efficient content management and better customer experience. Pre-designed and re-usable content models empower more structural ways to use the content keeping the experience still personalized but consistent.
Composable content is driven by omnichannel customer journeys where we need to keep the customer experience united, content up to date, personalized, and localized. Headless cms is the solution to achieve all of that and yet keep content management, creation, and updates efficient.
Headless cms is used widely in different kinds of businesses. In global omnichannel business, the advantages are clearly in easier, localized, and more efficient content management. Also, you are secure that content is up to date in every channel and quickly updated. In e-commerce, you can take a new standpoint on investing in composable commerce. Separating front-end and back-end you have much more flexibility on the features, integrated services, and customization of UI than before. You can complement your existing overall with headless cms or build the whole front from scratch. Options to personalize customer experience are also a clear benefit in headless cms. Engage customers in more relevant messages and leverage the experience in your channels.
A big plus of using headless cms is also cost. Content creation is separate from front-end or back-end development, so they can be redesigned much easier than by using traditional cms. Also, headless cms being more developer-friendly, time spent in the development decreases and new sites or layouts can be reused more than before.
Headless CMS technologies
We use the top-notch technologies in our headless architectures, but the most common combination is Contentful and Gatsby for the cms, and front-end is included with Frosmo for personalization. Such a combination is a very good starting point in the headless journey that easily gives you the most obvious advantages.
Our Solteq team is ready to help you choose the perfect tech-stack for your needs.
|Liferay, Cloudinary & Solteq Connector
|CMS, CDN, DAM, DXP, CRM*, Analytics & eCom
|One platform for most needs
Built-in external services
Flat eCom license cost
|Higher initial cost
3 year base contract
Service licenses needed at start
|Contentful, Magento, commercetools, Cloudinary, Gredi & Solteq Connector
|CMS, CDN, DAM, eCom & Publishing Automation
|Lower initial cost
Quick & agile development
Flexible & scaling contracts
|Scaling eCom license cost
Many integrations needed
Multiple licenses needed
Benefits of using Headless CMS
Easier content management
With headless cms you need only one technology where the content is placed. Right after creating or updating content, it is visible in every channel ensuring seamless experience for the consumer. You can publish content to multiple channels at once. You can modify your content creation processes even more flexible when the usage of cms is truly collaborative for different roles. You can modify different types of content separately by different people, add images and approve the overall before publishing.
Omnichannel publishing is clearly a great benefit in using headless cms. It can deliver content to be used in any channel needed from desktop and mobile devices to IoT devices, voice control UIs and basically anywhere needed.
Creating faster, user-friendlier and better performing webpages gives your SEO a boost. Sending no unnecessary codes to user device guarantees faster page load times. With structured content models SEO needed information is always surely in place.
MACH alliance is the concept where you can build your tech stack with best-of-breed software and integrate them seamlessly into each other. You can choose the best software, services and technologies for your business. It gives you scalability, flexibility and innovativeness which is needed to meet consumer expectations that are changing continually.
API first approach
API-first cms is an investment in always-changing technology needs. A MACH-aligned architecture will meet your current and as well as future customer expectations. With easy integrations, it will allow developers to create custom solutions that fit your needs. It will give you the freedom to connect and remove services as needed.
With headless cms you can start small and grow the usage on the go. You don´t need massive up-front investment to start your headless cms journey and you don´t need to maintain a separate back-end infrastructure anymore. You can try free licenses to test or start with individual sites first. After content models have been once created, they can be used by all the businesses in your organization.
Technologies in use
Contentful is the leading composable content platform. It is taking the API-first approach to offer scalable technology and usage of top-of-breed technologies. Contentful orchestrates your content from all the needed sources and publishes it in all digital channels.
With Gatsby, developers can build faster and more secure websites. It uses a React-based framework and innovative data layer to ensure the simplest integrations and scalability in faster deployment.
Netlify is a production-ready environment from the start. It is used for building highly performant and dynamic websites, e-commerce stores, and web applications. It can unite a wide range of services into one workflow to ensure better team productivity.
We at Solteq have wide experience in delivering hybrid solutions to meet even the most unique needs. For us, it comes naturally to work in multi-skilled teams where headless solutions are built even for the most complex businesses. Coordinating and designing different kinds of composable content solutions is our expertise and we excel especially when producing functional sites. We have an exceptionally deep understanding of the content production processes but also combine it all together with business and technical needs.
Anora, a Nordic brand house for wine and spirits, set out to implement an extensive omnichannel project with Solteq. Updated online service selection and modern product information management support the company’s business comprehensively.
At the first stage of the omnichannel project, the existing online service selection of Anora, previously known as Altia, was modernized. Having a modern platform for its digital services is important for Anora Group’s business, as it combines the online store, content management and product information management capabilities.