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Retail and wholesale
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Solteq Gift Card is in use at some of the largest retail chains in Finland. It is widely used in the tourism industry as well. Solteq handles more than 1.5 million gift cards a year.
Gift cards not only bring in more customers, they also increase sales and strengthen customer loyalty:
Solteq’s gift card service supports multiple retail chains. It is well suited for consuming both online and offline.
Solteq’s gift card solution is compatible with gift certificate and e-value regulations, accounting law and GDPR.
Solteq Loyalty is an easy-to-use SaaS service with fixed pricing. The service pools together information on loyal customers from various sources allowing a comprehensive view to the customer information.
The solution gathers data on e.g. eCommerce, ERP, cash register systems, and marketing tools. Customer feedback, marketing communications, purchase history, customer information updates, interests, customer categories, campaigns, and customer survey results are recorded and utilized in real time throughout the system. As companies gain better understanding of their customers, customer loyalty will follow.
With a sophisticated solution such as Solteq Loyalty, customers can be truly known and profiled accurately. Based on customers’ purchase history and interests, they can be rewarded accurately. Bonuses strengthen the relationship with a loyal customer even further. Parallel loyalty cards help to centralize the consumption and benefit from the loyalty program more efficiently.
Comprehensive loyal customer data makes it easy and effortless to plan campaigns. Customers can be segmented, and marketing implemented using multiple channels based on the data. The analytics and reporting capabilities enable evaluation of customer profitability, loyalty trends, and campaign effectiveness. Solteq Loyalty allows companies to deep-dive into their loyalty programs and identify areas for improvement.
Juha Vuohelainen
Director, Digital Strategy