Programmatic advertising
Programmatic advertising enhances video and display advertising by directing advertising only to your target audience. When creating audiences, we utilize available customer data platforms and take of course into account the GDPR Act.
Programmatic advertising is a broad term that includes a variety of interpretations. Most often, however, programmatic advertising refers to its most common form - RTB (Real-Time Bidding), or real-time auction of impressions.
The buyer can define their budget, goals, and attribute model, and the system looks for the best-performing combinations in real time to get the most out of their campaigns. Automation streamlines things and speeds up media buying.
We use the Google Marketing Platform or Adform as a platform, which are good tools for reaching your target audience. These technologies support today’s digital advertising without any boundaries in terms of channels, devices, or platforms. They provide a customer-centric way to make online advertising.