“We put our entire online presence under renovation at once. Consumers can now shop 24/7. Our product information is aimed at all our customers, from consumers to corporate customers. We also got time-saving tools for our collaboration with suppliers,” says Pienkuukka.
Customers have found the online store
The online-store project has progressed systematically step by step, and the first section has been completed. According to Pienkuukka, the next step is the integration of the old B2B online store into the same system as the B2C online store.
“We have greatly benefited from the fact that due to the project, Hartman has become better known in new regions, such as Pirkanmaa and the capital region, in addition to Vaasa. Now consumers have also found our online store,” continues Pienkuukka.
In addition to developing the online store, the collaboration with Solteq will continue in the field of digital marketing.