In a need for a robust system
XL-BYG's sales personnel also had a lot of heavy admin work when customers were still calling in by phone to place orders and check their order status. With this in mind, XL-BYG was looking for a solution that would be easy to integrate with other solutions and easy to use for their customers.
The company needed a robust solution that could handle both B2B and B2C sales with a complex purchase set up due to different pricing and contracts. The solution had to be able to handle over two billion prices, but also to show the right price to the right customer. Getting correct and updated customer data was crucial for XL-BYG in order to deliver the best online and personalised experience.
XL-BYG also needed a partner that could collaborate and help with strategic decisions and support within e-commerce to grow their online business.
What did we do?
For a strategic partner, XL-BYG chose Solteq to develop the webshop and give ongoing advice around e-commerce, marketing automation and online analytics.
XL-BYG selected IBM Watson Commerce as e-commerce platform because it is easy to implement to every subsidiary and franchise. At the same time, it also personalises the shopping experience and is quick to adapt to new market demands.
XL-BYG’s e-commerce solution was developed based on a strategy that integrates sales and marketing, while giving the customers the best possible online experience. In this strategy, collecting and sharing customer data was in focus to make sure that the forward going project was based on data driven decisions.