Download our eBook about the opportunities and challenges in Direct-to-Consumer Business
This eBook introduces Solteq's take on D2C, exhibits its main opportunities and challenges and indicates business capabilities needed. The eBook is designed for business leaders, who want to base their company's business development strategy and investments on a foundation that assumes a wide perspective on D2C transformation, instead of blindly following the next-best-trend in eCommerce.
The eBook gives you:
- a balanced understanding of D2C and whom it's for
- arguments for integrating D2C into your business development strategy
- 8 areas of D2C opportunities, like customer intimacy, brand ownership and digitaltization
- 9 areas of D2C challenges, like channel cannibalization or pricing conflicts
This eBook is the first publication in our D2C series.
Out now - our series of eBooks
D2C - The Incumbent's Dilemma
This eBook introduces the concept of the "incumbent's D2C dilemma" and how to assess the potential of launching a digital sub-brand.
Download the eBook by submitting your email
You will receive a link to the eBook in your email. This way you can always return to the eBook at your own convenience. The eBook will also appear in your browser directly after you have submitted your email.