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    Thoughts and inspiration from our experts

    Building Personalized Ecommerce Experiences: Why Content-First Architecture Matters

    In my recent LinkedIn article on "The CMS Industry's Race to the Middle", I explored how traditional Digital Experience Platforms (DXPs) and headless...

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    From product recommendations to experience personalization

    When you hear the word “personalization” what's the first thing that comes to your mind? For many, it's that handy “You might also like” box sitting...

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    Guest blog: Experience-driven commerce relies on a modern tech stack

    Consumers interact with more content across more connected devices than ever before, and they expect a consistent and personalized experience from...

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    Guest blog: Meet your  website visitor expectations with personalization - how to get started

    What is personalization? Does it mean the red shoes that seem to follow me to every site after I’ve viewed them once in an online store? That’s the...

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