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Serve your customers as if they were the Sun King — do what the court in Versailles did
The modern customer is demanding, much like the Sun King used to be. This I-want-it-and-I-want-it-now mentality is strong, and companies should be...
Read more >Impressing and committing your customers with great product information
73 per cent of corporate managers believe that a good customer experience creates the most important strategic competitive edge. A good customer...
Read more >Four tips on how to use psychology at different points in the customer path
We all know that knowing your target demographic is a prerequisite for efficient marketing. We also know that each of our potential customers will...
Read more >Fast adoption of new technologies is key for a successful business
According to a report by consultation company PwC, there are many things keeping corporate management awake at night. One of the biggest and constant...
Read more >Top 4 WordPress Plugins
WordPress is one of the most popular content management systems (CMS) on the web. It offers good functionality to run and manage blogs, websites and...
Read more >Outsourcing experts – a risk or an investment?
During the past year, I have encountered a lot of discussion about how much of a company’s core operations is safe to outsource. Many people are...
Read more >Say yes to invoices! Remove payment obstacles
Invoice is the best payment method in B2B commerce, but even today the invoicing processes are too stiff and difficult. By automating processes,...
Read more >Don’t be afraid of headhunters – put effort into the everyday life of your team members
Autumn is an active time for job changers. After a relaxing summer, returning to the same, and often hectic, duties may feel exhausting. And, if at...
Read more >How do you make your content stand out in a sea of microplastics?
At the moment, the phase ”Content is king” is repeated in many companies’ marketing communications strategies. Successful content production provides...
Read more >Is your report just trash or an important tool? Power BI gives you the answers you need
Our office cabinet is bursting with retired office supplies. I, too, added a non-functioning mouse and a broken keyboard to the cabinet. The same old...
Read more >Product information is your connection to the customer’s life — seize these trends
The new features of product information management respond to consumer trends. If you do not constantly manage your product information better and...
Read more >Does your business operations data recount the past or predict the future?
Many of us have experience in upcoming sales meetings, executive team meetings, board meetings or other similar situations where we are expected to...
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