Modernize your eCommerce storefront,
without replacing the platform
A faster, more flexible customer experience without a big-bang commerce migration
Does this sound familiar?
Releases take too long
New features wait for commerce platform release cycles.
Mobile experience is costing conversion
Slow pages and an outdated mobile experience make buying harder.
Campaigns depend on developers
Content changes and new ideas end up in the development backlog.
Accessibility is difficult to improve
The current frontend makes improvements slow and expensive.
The commerce platform itself still works
There is no business case for replacing everything.
Modernize the experience,
not everything at once
Improve what customers see first, while keeping the systems that still provide value.
Today
Changes to the customer experience are tied to the commerce platform and its release cycle.
Modernized
The storefront evolves independently, while the existing backend ecosystem stays in place.
What changes for the business
A modern storefront helps you improve customer experience, performance and development speed — continuously.
Better customer experience
Modern UX and UI, mobile-first design and accessibility built in from the start.
Better performance
Faster pages, server-side rendering and caching for better Core Web Vitals and SEO.
Faster development
AI-assisted development from Figma to Storybook to code, with a shorter path to production.
Continuous improvement
Analytics-led optimization and A/B testing as part of normal development.
Proven in a real storefront POC
Delivered ahead of a one-month commitment
For a large Finnish omnichannel retailer with an extensive product catalogue and an existing API-based commerce backend, Solteq built a working storefront POC covering the key customer journey and integrated it with the retailer’s existing commerce, CMS and search services.
5× faster mobile page load
Time until the main image or text block appears.
13× more traffic per server
57 vs 4.2 page views per second.
3–5× fewer backend calls
Around 7 vs 20–35 calls per page view.
3× higher front-page Lighthouse score
Measured in a mobile Lighthouse test.
Lab tests, Aug–Sep 2026. Mobile load time based on Lighthouse LCP, median of 26 pages. Capacity tested on same-size servers with cached pages. The current webshop was behind a CDN; the POC was not.
Start small. Prove the value. Move to production.
Modernize one step at a time, from a short discovery to a production-ready storefront.
Discovery
Review the current storefront, its constraints and the most valuable modernization opportunities.
POC on your data
Build a working storefront POC using your own catalogue, APIs and test environment.
Joint validation
Review the customer experience, performance and delivery model together.
Storefront migration
Turn the validated POC into a production-ready storefront and migrate the required customer journeys.
Go live
Launch the new storefront and gracefully retire the legacy frontend.
And you can stop there.
Further commerce capabilities can be renewed independently later, when there is a clear business reason to do so.
Want to go deeper?
Composable’s second coming: AI changed the equation
AI-assisted development is changing the build vs. buy equation for custom storefronts. What used to require significantly more manual development can now be built and evolved faster with reusable components, established integration patterns and a more streamlined path from design to implementation.
That also changes how commerce modernization can be approached. Instead of replacing the entire stack at once, the customer experience can be decoupled first while the existing commerce engine, CMS, search and other systems remain in place, and renewed later only when there is a clear business need.
We know the platforms behind the storefront
We work with Adobe Commerce, HCL Commerce and Liferay, so we understand both the storefront and the systems behind it. That matters when the goal is to modernize the experience without replacing everything else.
Adobe Commerce (powered by Magento)
Our experience with Adobe Commerce helps us decouple and modernize the storefront while keeping the existing commerce engine, integrations and business logic in place.
HCL Software
We know HCL Commerce and its role in complex B2B and B2C environments. A modern storefront can be introduced without replacing the commerce platform underneath it.
Liferay
Our Liferay expertise helps us modernize the customer-facing experience while retaining the existing content, commerce and integration capabilities that still provide value.

Discuss your storefront
Ulla Kauppila
Sales Director, Commerce & Data