Strategy and focus areas

The cornerstones of our new strategy are growth and internationalisation

Our aim is growing into the world’s smallest global digital commerce service provider.

We help our clients increase their turnover and improve their competitive advantages in the world of globalisation and digitalisation.  We will grow domestically by expanding the overall digital commerce offering and internationally by operating in the Nordic countries and globally. We are a visionary expert of multichannel and digital commerce.

Our long-term financial targets are:

Key figure Target
Minimum average annual increase in turnover 20 %
Operating profit % 8 %
Net debt/EBITDA < 3,5
Dividend, approx. % of net profit 30 %


The pillars of our strategy: growth, internationalisation, our unique portfolio and our personnel’s expertise.



Our growth target is high, realizable and faster than in the previous years. We will strive to focus on growth in the early part of the strategy period. However, we want to maintain our agility even during growth, and therefore we have defined our goal as “growing into the world’s smallest global digital commerce service provider”.



We will focus on the following two operating models:

  1. Digital commerce has no borders. We will strive to increase the number of global clients and serve them through the existing offices. This is our current operating model with our global clients.
  2. Certain digital commerce solutions and services, such as store solutions in multichannel commerce, require local presence in the target country. For the part of these solutions, the target market is the Nordic countries, where our goal is to expand the local network for selected solution areas.


Our solution offering

Our most significant competitive advantage is a solution offering that covers the entire chain of digital commerce. Our solutions help our clients from procurement and supply chain via a genuine multichannel store network to digital online retail. Our solution offering allows end-to-end digital commerce from procurement and brick and mortar to online retail for both large international and domestic SME companies. The business needs of our clients direct the development of our solutions. The capable and skilled Solteqians  and  M&A activities will enable us to respond to the demand for new solutions and expertise.


M&A Activities

We will develop our services and geographical coverage through smart corporate restructuring in view of our strategy. We see company mergers and acquisitions as essential tools that enable us to serve our international clients in different time zones, to expand our solution offering with required or new urgently needed competencies, and to improve our geographical service performance.


Our people

The core of Solteq’s strategy – visionary expert of multichannel and digital commerce – is based on the skills and competencies of our experts. As the world and our product portfolio develop, we intend to maintain the competencies of our experts at the top level to ensure that we will hold our lead over our competitors or even grow it.

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