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    Thoughts and inspiration from our experts.

    Digitalization of pharmacies opens up new markets

    How can highly regulated industries, such as pharmacies, keep up with the pace of development in the retail sector and meet all the ever-changing...

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    Guest blog: Experience-driven commerce relies on a modern tech stack

    Customers demand more experiences than ever before

    Consumers interact with more content across more connected devices than ever before, and they...

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    Serve your customers as if they were the Sun King — do what the court in Versailles did

    The modern customer is demanding, much like the Sun King used to be. This I-want-it-and-I-want-it-now mentality is strong, and companies should be...

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    Impressing and committing your customers with great product information 

    73 per cent of corporate managers believe that a good customer experience creates the most important strategic competitive edge. A good customer...

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    Say yes to invoices! Remove payment obstacles

    Invoice is the best payment method in B2B commerce, but even today the invoicing processes are too stiff and difficult. By automating processes,...

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    Product information is your connection to the customer’s life — seize these trends

    The new features of product information management respond to consumer trends. If you do not constantly manage your product information better and...

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    Don’t let your online service be the one that gets on people’s nerves

    We have all spent countless unnecessary hours entering and updating information on various online services, but few companies would admit that their...

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    With continuous AB-testing to world-class user experience

    Just a few years ago, when a company was looking to give its website a facelift, they would start with the visual design before testing how the style...

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    Platform economy: empty hype or your place in consumers’ daily life?

    Recently, I participated in a bank survey. In response to a question about the number of apps I use, I was about to answer, “One”. But after adding...

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    Business disruption and the difficulty of unlearning old ways

    Summer holidays are great for a number of reasons. Time to engage in various activities, learn new things, relax and let your brain unwind. It's also...

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    A sales-driven B2B e-commerce site goes beyond technology

    When implementing a B2B e-commerce solution, businesses need to take many factors into consideration. Often elements in the territory between...

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    Customers’ happiness: your greatest opportunity for digitalisation

    A few weeks ago, I visited our customer’s head office and encountered happiness. One of our hosts unlocked a door using a microchip embedded in his...

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