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    12.05.2017 — 4 min read

    Customisation is crucial in the digital market: learn how Magento meets your needs

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    More than 250,000 merchants have made Magento the world’s most popular e-commerce solution. The secret of its success lies in its ability to respond to rapid digital changes. New features make gaining market share increasingly easy – on your company’s terms.

    Magento is an e-commerce platform that effectively responds to continuous digital change. It is easy to expand and customise to meet different needs. Best of all, merchants can extensively manage their operations independently.

    During the past year, the platform seems to have seen its greatest leap forward with development of Magento 2. Many current users still use the platform’s first version, but many who have worked with it already know it might fall short in difficult situations. The new version specifically focuses on business expansion needs. This solution stands ready to satisfy expectations arising from its popularity.

    Magento offers more than just a single solution: different editions to meet different needs. The so-called off-the-shelf solutions provide separate Magento editions for B2B and B2C companies. For example, the version developed for consumer online stores supports sales both at brick-and-mortar stores and online.

    What does a Magento user get?

    Initially, Magento includes a ready-to-use demo store, comprehensive documentation and a marketplace for affordable expansion modules and themes. Getting started is therefore quick and easy.

    Magento offers three different versions for e-commerce needs: Free CE, licensed EE and the cloud-based EC version. All combine the same strengths that allow Magento to support an omnichannel business in any situation. These strengths include:

    Customisation to meet different needs

    This is one of Magento’s most important features. We can design an e-commerce site’s themes and layout with the customer. Afterward, it is possible to freely modify the features of each page with a WYSIWYG editor or with CSS and HTML code.

    Control in your own hands

    Using the control panel, merchants can easily manage store routines, campaigns and even structural maintenance.

    Good visibility

    Search engine optimisation is on a very high level to start with. Depending on the version, on the analytics side, Google Tag manager and Optimizer are either integrated or easily added as modules.

    Easy integrations

    Integrating a company’s e-commerce platform with other systems is essential for omnichannel business. Thanks to its structure and API, Magento is easy to integrate with various systems, including ERP, POS and marketing automation.

    Versatile content management

    Great content is extremely important in the online environment. With WordPress connected to Magento, content management integrates seamlessly with the e-commerce solution.

    Add-on extensions

    Magento’s API is well developed and has been updated many times, ensuring that most add-ons also have their extensions. New features provided by extensions, such as multi-warehouse management, are available via Magento API. You get the expanded platform suited to your needs.

    In addition to its modularity, Magento also offers a unique developer network. The results of continuous innovation and development work are available to all users via the marketplace, where we at Solteq have also released our own modules.

    Magento provides many features. More are constantly being developed. One of the platform’s strengths is that you will never be left on your own to develop your e-commerce solution.

    B2B e-commerce, Magento, customer engagement, Omnichannel sales, B2C, Digitalisation, Omnichannel commerce