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    Test

    Testing new reference module

    Europe
    B2B D2C
    A woman in a cream blouse and white trousers reclining on a tan leather sofa against a warm dark brown wall, lit by soft natural light.
    Business relevancy ⭐⭐⭐⭐⭐
    Actionable results ⭐⭐⭐⭐⭐
    Ulla Mattila
    Director Digital Services, PPG Tikkurila

    Tikkurila logo

    PPG Tikkurila


    PPG Tikkurila digital services innovations had remained fragmented and overshadowed by fixing technical debt. eCom changes to HIG industry generated a growing need to act. PPG Tikkurila missed internal alignment on its digital future.

    Solteq helped sharpen PPG Tikkurila's digital services strategy and market alignment between Finland, Poland, Sweden, Ukraine, Russia around key digital transformation success recommendations.


    Results:

    • Clarified digital vision and roadmap

    • Design of key customer journeys

    • Business capabilities mapping

    • Ready to tender for future D2C eCom solution


    Photo: PPG Tikkurila