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Lantmännen Agro
At the initiative of retailers, Lantmännen Agro implemented an online shop that combines the strength of the chain with local presence
Collaboration with years of experience – Solteq as an expert in retail IT solutions
The long-term partnership as a supplier of retail IT solutions for the Lantmännen Agro chain has created experience-based trust. As a supplier, Solteq understands the customer needs of retail IT solutions and services and has extensive and deep expertise in them. Years of cooperation mean both exceptional knowledge of agricultural retail and current retail IT solutions, which is an important added value for us as a customer.
WooCommerce was the technology that, based on our joint investigation, met our needs well, and Solteq had extensive experience in implementing the technology. With these starting points, Solteq as a supplier and WooCommerce as an e-commerce solution was ultimately an easy and natural choice for us.
The retailers' e-commerce project
The project originated from the retailers' need to serve customers digitally. The goal was to make commerce more efficient and offer customers a comprehensive service experience where brick-and-mortar stores and personal sales are combined with e-commerce.
Project progress – flexible cooperation
In the project launch phase, a common vision was defined, a preliminary solution description was prepared, and the different phases of implementation were scheduled. As the project progressed, functionalities were refined and new needs emerged, leading to schedule updates. Changes were implemented flexibly and in good cooperation between all parties, which enabled the solution to be adapted to real needs.
Lantmännen Agro's retailer model is based on independent entrepreneurs who operate as part of a common chain. Retailers are responsible for their own business but share a common product range. The same product can be sold in several stores across the country.
Solteq has implemented similar solutions, but this particular operating model had not been used before, and no ready-made solution was available. The project required new thinking and technical implementation. With Solteq's expertise, a demanding entity was developed where diverse product data was combined from different sources. The solution supports both the unity of the chain and the flexibility of individual retailers.
The cooperation proceeded openly and smoothly. All parties worked as one team to achieve the common goal.
Business benefits for retailers
Improved accessibility and visibility:
The online shop brings products and services within customers' reach regardless of time and place, increasing brand awareness.
Seamless omnichannel service experience:
The online shop combines the brick-and-mortar store and personal sales into one unified customer experience.
Store-specific prices and availability information easily accessible:
Customers can view the prices and availability information of their own store directly online.
Product comparison and search 24/7:
The online shop enables shopping and information retrieval whenever it suits the customer best.
Reaching new customer segments:
The online shop also reaches part-time farmers and other customer groups that were previously more difficult to reach.
Easy access to important instructions:
Customers can easily find safety data sheets, user instructions and dosage instructions online, which supports safe and effective use.
Reduced workload for sellers and time savings:
The online shop also serves as an effective tool for salespeople, making customer service more efficient and saving time. This enables focus on customer needs and sales development.
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