Create a truly customer-oriented selection management process
By taking advantage of the latest innovations in range management applications, a truly customer-centric range management process created, at the same time supporting easy collaboration between different users of the process and third-party suppliers. It enables selection management to be transformed into a strategic differentiation factor and offers a holistic approach to the various stages of the selection management process, such as clustering, creating space-efficient selections, creating shelf images, and other stages of the process.
Optimize local space-efficient selections
By entering store clustering data that takes purchasing behavior into account in the selection management process, retailers can optimize store grouping and design more relevant item selections at the level of a particular format, store, department, and product group. Sales, margins and customer loyalty can be increased with selections based on customers’ purchasing behavior, taking into account the use of space. These customer-driven ranges are developed using information on price sensitivity, product equivalence, sales, profitability, order of importance of selections, and many other kinds of information. The result is selections that fit the available space.
We combine and use all available data sources to guide customer-oriented management of the product range. With this information, we can optimize your range to meet local demand requirements and make the best use of the available store space. A single solution can handle cluster, chain and store level control.