An integrated digital strategy
In the initial phase, VM Elektro A/S spent a lot of time analysing customer needs and then deciding which systems can and should handle these.
The choice fell on Solteq as a partner and Dynamicweb, which is a strong e-commerce platform, built for integrations with ERP, featuring a powerful set of marketing tools. Dynamicweb also comes with an integrated PIM, which is developed based on e-commerce, digital marketplaces and digital marketing.
The choice of Dynamicweb also means that going forward there will only be one integration to work with and maintain, namely between Dynamicweb and the ERP system. At the same time, VM Elektro A/S has been able to get rid of several third-party marketing systems since Dynamicweb has these tools integrated.
The B2C online store reservedele.nu and vm-elektro.dk, for the B2B market, will both continue to operate. Both websites are integrated with the ERP system, and both the B2C and B2B webshop are built with a specific customer centre, so that customers have access to their previous orders, creation of favourite lists and much more.