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    Composable Commerce Article

    The Value of Composable Commerce

    The Value of Composable Commerce

    In today's rapidly evolving digital landscape, businesses face the challenge of staying competitive and meeting the ever-changing demands of customers. Traditional e-commerce platforms often struggle to keep up with this dynamic environment, leading to limitations in flexibility, scalability, and innovation. However, composable commerce offers a solution to these challenges by providing a highly customizable and flexible e-commerce platform. In this article, we will explore the top selling points of composable commerce and provide advice for companies considering this innovative approach.

    1. Creating a Customer-Centric Experience

    One of the key selling points of composable commerce is its ability to create a customer-centric experience. In today's B2B landscape, where B2C-like experiences are becoming increasingly important, businesses need to adapt to meet buyers' expectations. Composable commerce enables companies to mirror the seamless and personalized experiences of B2C ecommerce.

    2. Expanding to New Business Models

    Composable commerce enables businesses to expand their reach and explore new business models. By adopting a centralized commerce platform encompassing various business models, companies can tap into additional revenue streams and capitalize on crucial data synergies across products, catalogs, inventory, and checkout.

    3. Configurable and Scalable Product Catalogs

    In the B2B space, where catalogs often feature thousands of product variations and configurations, composable commerce offers the flexibility and modularity needed to deliver an intuitive product discovery experience. Businesses can easily manage complex catalogs with millions of product variations, allowing customers to find the right products based on their unique requirements.

    4. Automation for Increased Efficiency

    Composable commerce allows businesses to automate standard processes, such as quote generation, order management, inventory tracking, and fulfillment. Companies can streamline their operations by reducing manual administrative operations and improving overall efficiency.

    5. Seamless International Expansion

    Expanding to new markets and managing global operations can be complex and challenging for B2B companies. Composable commerce simplifies this process by providing a flexible and agile infrastructure that supports multiple languages, currencies, and localization features.

    Advice for Companies Considering Composable Commerce

    If your company is considering a composable commerce approach, it's essential to approach the decision-making process strategically. Here are a few critical pieces of advice to keep in mind:

    1. Start with a clear vision: Define your organization's goals and identify the challenges you aim to address with composable commerce. A clear vision will guide your decision-making process and help you evaluate the potential benefits and ROI.

    2. Evaluate your current technical landscape: Conduct a thorough analysis of your existing technology stack and its compatibility with composable commerce. Determine whether a complete transformation or partial implementation would best suit your needs.

    3. Consider the investment: Composable commerce may require an initial investment offers long-term benefits and cost savings. Evaluate the potential ROI and consider the value it can bring to your organization in terms of improved customer experiences, increased efficiency, and revenue growth.

    4. Enable your team: Invest in training and enablement programs to ensure your team is equipped with the necessary skills and knowledge to leverage composable commerce effectively. This will empower your business users and technical teams to of maximizing the platform's capabilities.


    Composable commerce is revolutionizing the way businesses approach e-commerce. By offering a customer-centric experience, enabling new business models, providing configurable product catalogs, automating processes, and supporting international expansion, composable commerce delivers tangible value to organizations.

    To justify the investment internally, businesses should consider the top selling points of composable commerce, evaluate the potential ROI, and focus on enabling their teams for success. With the right approach and understanding, composable commerce can be a game-changer for businesses seeking to thrive in the digital commerce landscape.

    Why should you care about Composable Commerce?

    Panel Discussion

    Get the key takeaway from the below videos in this 20-minute panel discussion. You will spend no time listening to long intros, indifferent talk or watch over-crowded PowerPoint slides. It’s heads-on and concrete!


    The panel jumps right into these 5 questions:

    • Why should I care about Composable Commerce?
    • Who are good candidates for adopting Composable Commerce?
    • Can you share a story of somebody who went through this transformation?
    • What obstacles and pitfalls should you be aware of when going Composable – and where to begin?
    • What are the benefits of going Composable?

    Sacha Helfenstein

    Your expert

    Sacha Helfenstein

    Director Advisory

    +358 50 361 5882

    Mikko Hirvonen

    Your expert

    Mikko Hirvonen

    Sales Director, Commerce & Data

    +358 40 550 9695

    Asger Jensen

    Your expert

    Asger Jensen

    Technical Director

    +45 26 30 65 02