Mastering digital transformation in B2B business
Businesses selling to other businesses (B2B) have a problem: Their systems, their processes, even their customers have the most complex requirements in the market. Yet, their customer’s users expect B2C-like service and shopping experiences, no matter what.
How do companies cope with that strange expectancy?
How do they master digital transformation and beat their competitors?
In this session, Tim Hofmann, Account Executive at Liferay, will share
- why digital transformation is (almost) always profitable,
- what three steps can be taken to achieve digital supremacy,
- and support every step with one customer example.
This session will be interactive. Please have your smartphone or laptop ready.
Tim Hofmann, Account Executive,Liferay EMEA North