Search engine optimization makes your site easier to find, bringing you more visitors
Search engine optimization (SEO) is an effective way to increase the number of visitors to your online service.
Optimization means modifying the content and source code of your online service so that search engines can better understand the format. Most companies want their online services to be used by as many users as possible. The higher a website ranks in search engine results, the more users it can attract. The number of visitors to a site grows in proportion to the site’s ranking in the search results.
A properly optimised online service gets visibility with the very search terms that people in your company’s target group use to look for information about the products and services of various companies. In this way, SEO increases the number of quality visitors from your target group. This results in more people buying from your company instead of from competitors who rank lower.
Five reasons to invest in search engine optimization
1. Optimization strengthens your brand
Internet users perceive the company that is first in the search results as the number one company in the field. In addition, an increasing number of customers with purchasing power make their purchasing decisions based on websites. A search result ranking strengthens your company’s brand and increases your revenue and profits.
2. Optimization brings visitors to your site
The objective of SEO is to place your company at the top of the search results. Only around 10% of Internet users browse further than the first page of search results. The top three sites get the vast majority of all clicks. That’s why good SEO increases the number of visitors to your site.
3. Optimization brings long-term productive results
Search engine results change slowly, and there is enough time to prepare for changes in the online competitive situation. It is easier to maintain a high ranking than to achieve it. That’s why search engine optimisation is an investment that brings long-term benefits.
4. Optimisation lowers the cost of leads
Organic traffic arriving at your site from search engines is free. The more visitors you attract to your site through search engines, the more visitors and customers you get for the same marketing budget. That’s why optimization lowers the cost of leads.
5. Optimization creates results in every search engine
All search engines use very similar methods. This means that SEO works for every search engine. It ensures that your company will be found in Yahoo and Bing just as well as in Google.