Optimise – don’t improvise
Conversion rate optimisation helps you continuously improve performance of online processes for your customers.
You can actively seek more functional alternatives, for example, by testing page content or by studying your clients’ activities on the site. Conversion rate optimisation methods are cost-effective ways to increase sales while at the same time shaping a more pleasurable customer experience.
When you invest in advertising or even increasing organic search engine visibility, it is logical to try to improve visitors’ commitment to your content and to actively guide them to perform desired actions. If you don’t vigorously ensure your website’s ease of use and flexibility of its core functions, you will lose the opportunity to grow.
You might have noticed that major website overhauls are rarely possible and require considerable investments. What if you were to select a continuous-improvement approach? This means accepting the constraints of your existing website, but not waiting for a major transformation. Instead you would begin enhancing your site’s core functions. It’s always possible to improve!
Conversion rate optimisation focuses on maintaining and continuously improving the functionality of the core processes of an online business. The goal is to adopt new options provided by the Internet and to factor in elements such as mobile visitors’ user experience. At the same time, we harness everything already known about customers’ needs and desires, and add customer understanding.
How do we optimise?
For optimisation to yield results, it must be structured, and based on information and experience. We work with you to design and implement a suitable optimisation process to develop your website. We study and analyse the current use of your site and consider new information-gathering methods to be used in the process. From a conversion-optimisation perspective, site metrics are important; therefore, we ensure that optimisation results can be measured. We also create the required monitoring reports.
A structured approach requires us to work together to clarify the objectives of your website and to define areas for improvement. We work transparently and keep you well informed of planned and implemented optimisation procedures. We place great emphasis on close and effective cooperation to achieve the jointly agreed objectives.
We avoid the temptation to implement a tools-first approach to conversion optimisation. A/B testing is a skill with many possibilities and limitations, so using it effectively must be learned anew for each website project and audience. We have broad experience with different methods of information gathering and analysis, and our view is that goals and information needs are the best way to define each approach. Only then will we select the appropriate tools.
Good customer experience produces better results
We speak of developing conversion rates, but we also speak more broadly of developing customer experience. All of the modifications that improve customer experience also bring financial benefits, because your customers will choose between the services you provide and those offered by your competitors. As such, it’s important to recognise the wider factors that undermine customer experience.
When we take the big picture into account and focus development measures on the relevant online processes as well as enhancing the landing pages, your conversion rates will multiply!