Interact with customers

IBM Watson Commerce has been developed exclusively for omnichannel business, and it is back end system independent. The solution operates according to customer needs as opposed to an ERP system’s needs, which means that the focus is on best practices and functionality, helping you to create the best customer experience possible.

Customers expect more from a modern online store

Nowadays, there’s a lot more to commerce than simply selling products online. It extends to all channels: web, mobile, call center, social media, and sales outlet.

Omnichannel eCommerce solution

An unparalleled customer experience has become a defining competitive edge and online retailers must be able to offer an exceptional and seamless service experience regardless of the channel involved.

An online store is no longer an extension of the brick-and-mortar store. Instead, it’s a natural way to interact with customers in a new environment. Companies that own an online store or an online service have an excellent opportunity to engage in active and personal dialogue with their customers at all hours. Customers also expect online retailers to know them and understand their needs. In the best case, the online experience will also help improve the customer experience in the brick-and-mortar store. As a result, sales will soar and customer loyalty will improve.

Success in omnichannel commerce presupposes that the company also takes its competencies and value-adding processes online. If you want to get the most out of it, you must know which technologies will enable you to take advantage of the existing business practices. An online store is no longer your IT department’s development project, but a business tool which can be used to reach specific goals. The role of the online store is not just to unite the digital and brick-and-mortar channels: It offers completely new kinds of business opportunities and different ways of serving customers.

World-class techonology

IBM Watson Commerce has been developed exclusively for omnichannel business, and it is back end system independent.

The solution operates according to customer needs as opposed to an ERP system’s needs, which means that the focus is on best practices and functionality, helping you to create the best customer experience possible.

IBM Watson Commerce is the most popular commerce solution in the online retailers’ TOP500 (Internet Retailer TOP500, 2013). It has also been ranked as the best commerce platform by the leading analysts’ (Forrester, Gartner) listings for several consecutive years.

We are experts in IBM Watson Commerce and our group of experts is the third largest in Europe.

Benefits:

Turn your sales volumes up. Take advantage of the best practices developed with the world’s biggest and most successful online stores.
Improve customer experience. The solution enables you to personalize the content and product portfolio individually for each customer. Identify your customers and provide them with personalized up-to-date content and services.
Interact with customers. React and meet the needs of your customers in real-time via customer service or chat solutions, for example
Combine your brick-and-mortar store and digital channels. Remove overlaps, get rid of points of discontinuity, and make sure that the same sales support and customer service information is available on all channels.
Support and develop your business. This solution is designed for the needs of businesses. The main tools provide opportunities for commerce, content creation, and customer service.

 

Read The 6-point checklist to get your omnichannel service model in shape

Read B2B eCommerce should simplify work

Read 10 methods to develop digital commerce

 

Assa Abloy Solteq

Success story: ASSA ABLOY

E-commerce sites for more than a 100 brands all over the world

Read Success story

Let’s create better customer experiences together

We can start today.

Learn more

We are happy to answer any questions. Contact us.

Subscribe to our newsletter

We won't spam, promise!