Valuable insights and inspiration from our specialists.
How to improve B2B sales online with better product search
What is the most important functionality of a B2B online store? An excellent product search. If a product search returns too many results, buyers waste valuable time scanning through the results. Even though many online stores also offer an advanced search option, a search will return zero results if the product code is entered in […]
Gain a competitive edge with marketing automation: How to start small
The purpose of marketing automation is to ensure messages get to customers at the right time, in the right place and at the right price. Ongoing digitalisation increases pressure on companies to create functional solutions. The good news is that now it is easier than ever to get on the automation path with little effort. […]
Use data to find your sales success formula
Global players have introduced to markets new practices that place the customer at the centre of everything. The most critical factors now include customer knowledge and service based on relevant activities. At the same time, more and more companies face growing pressure to develop their operations and boost performance. The effectiveness of marketing programmes and […]
Will Watson revolutionise your business?
Many of us still perceive Watson as an AI (artificial intelligence) narrative performing well on television quiz shows. But now Watson is much more than that. Fundamentally, Watson is a collection of cognitive skills capable of understanding information produced naturally by humans, e.g. speech, text and different data content. On the basis of given information, […]
B2B eCommerce should simplify work
Experts are forecasting incredible growth figures for eCommerce among businesses, i.e. for the B2B sector. According to the research firm, Forrester, sales in the United States will cross the trillion-dollar threshold over the next four years, accounting for 12% of all corporate trade. However, I was caught by another statement in the Forrester research: B2B buyers […]
Evolving dreams of marketing automation
People’s digital behaviour is undergoing a change. Marketing automation and digital marketing methods overall are forced to change as well. I noticed this also during my summer vacation. During the summer break, I thought I would completely wipe my brain clean of work, log off my email and focus on holidaying with my family. But […]
301 redirects: Search engine optimisation’s hidden treasure?
If you’ve been overhauling your website, or even giving it a small facelift, you’ve probably run into a situation where you are urged to ‘take care of all your redirects at once and ensure that they’re done according to the 301 redirect rule’. And after the upgrade, you should also ensure that they have in […]
Dynamics 365 Cloud ERP: Easier, cheaper and more manageable
Microsoft’s new Dynamics 365 cloud ERP system challenges companies to consider changing their processes and modes of operation but offers easier deployment and cost-effectiveness. Firms will not lose the unique processes that confer a competitive advantage when they deploy the system, rather they will be managed with Dynamics 365 standard system and partners’ vertical and […]
Pimp My Delivery
Do you remember that hit series which turned any car into a great ride? In summer holiday mood I applied the format to one of the most important areas of commerce.
Trends in commerce: No growth without user-friendliness
Mary Meeker has once again taken stock of the state of the Internet. The largest surprise is that there’s not a word about cat videos this year, either. The study focuses on big trends, many of which are directly reflected in commerce, and consumers must be offered service that is easy and effortless to use. One […]