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how-to-improve-b2b-sales-online-with-better-product-search

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How to improve B2B sales online with better product search

What is the most important functionality of a B2B online store? An excellent product search. If a product search returns too many results, buyers waste valuable time scanning through the results. Even though many online stores also offer an advanced search option, a search will return zero results if the product code is entered in […]

Jari Mäkelä
2.12.2016

Blogs

Gain a competitive edge with marketing automation: How to start small

The purpose of marketing automation is to ensure messages get to customers at the right time, in the right place and at the right price. Ongoing digitalisation increases pressure on companies to create functional solutions. The good news is that now it is easier than ever to get on the automation path with little effort. […]

Ilari Vallisaari
10.11.2016
Use data to find your sales success formula

Blog

Use data to find your sales success formula

Global players have introduced to markets new practices that place the customer at the centre of everything. The most critical factors now include customer knowledge and service based on relevant activities. At the same time, more and more companies face growing pressure to develop their operations and boost performance. The effectiveness of marketing programmes and […]

Atte Alisalo
3.11.2016
Will Watson revolutionise your business?

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Will Watson revolutionise your business?

Many of us still perceive Watson as an AI (artificial intelligence) narrative performing well on television quiz shows. But now Watson is much more than that. Fundamentally, Watson is a collection of cognitive skills capable of understanding information produced naturally by humans, e.g. speech, text and different data content. On the basis of given information, […]

Juha Luomala
3.10.2016
B2B eCommerce

Blog, Blogs

B2B eCommerce should simplify work

Experts are forecasting incredible growth figures for eCommerce among businesses, i.e. for the B2B sector. According to the research firm, Forrester, sales in the United States will cross the trillion-dollar threshold over the next four years, accounting for 12% of all corporate trade. However, I was caught by another statement in the Forrester research: B2B buyers […]

Jari Mäkelä
16.9.2016
Marketing automation picture

Blogs

Evolving dreams of marketing automation

People’s digital behaviour is undergoing a change. Marketing automation and digital marketing methods overall are forced to change as well. I noticed this also during my summer vacation. During the summer break, I thought I would completely wipe my brain clean of work, log off my email and focus on holidaying with my family. But […]

Ilari Vallisaari

Blogs

301 redirects: Search engine optimisation’s hidden treasure?

If you’ve been overhauling your website, or even giving it a small facelift, you’ve probably run into a situation where you are urged to ‘take care of all your redirects at once and ensure that they’re done according to the 301 redirect rule’. And after the upgrade, you should also ensure that they have in […]

Ilkka Suomaa
30.8.2016

Blog

Dynamics 365 Cloud ERP: Easier, cheaper and more manageable

Microsoft’s new Dynamics 365 cloud ERP system challenges companies to consider changing their processes and modes of operation but offers easier deployment and cost-effectiveness. Firms will not lose the unique processes that confer a competitive advantage when they deploy the system, rather they will be managed with Dynamics 365 standard system and partners’ vertical and […]

Jussi Kiiskinen
29.8.2016

Blog

Pimp My Delivery

Do you remember that hit series which turned any car into a great ride? In summer holiday mood I applied the format to one of the most important areas of commerce.

Juha Luomala
29.7.2016
Trends in commerce No growth without user-friendliness

Blog

Trends in commerce: No growth without user-friendliness

Mary Meeker has once again taken stock of the state of the Internet. The largest surprise is that there’s not a word about cat videos this year, either. The study focuses on big trends, many of which are directly reflected in commerce, and consumers must be offered service that is easy and effortless to use. One […]

Karl Filtness
11.7.2016