The Mobile Customer Experience Survey done by Nordic Smarter Commerce Group focused on understanding how large retailers mobile experience is integrated to the overall customer experience, how mobile experience is understood in the organizations and which mobile platforms have been implemented.
65 % of Finnish retailers have optimized their customer’s mobile experience. The most common method was by having mobile specific/responsive sites (42 %) with mobile applications (23 %) being a popular alternative.
Finnish companies are currently prioritazing findability of product and company information. The next step for Finnish retailers is integrating mobile to their overall customer experience. The goal is that customers can seamlessly interact and communicate with the retailer. 15% of the customers are able to interact with retailers in Finland while the amount is 55 % in Denmark.
Read more about the Nordic Mobile Customer Experience Survey at: www.nordiccommercegroup.com
The Survey was made among 150 Nordic (in Denmark, Sweden and Finland) retailers with revenue over 20 millions euros. Both B2C and B2B companies took part of this survey. The respondees work in leading marketing and online positions.
Nordic Smarter Commerce Group is founded by 3 forerunner resellers of IBM Smarter Commerce in Nordics: Descom, Responsive and Theilgaard Mortensen, powered by Pedab and IBM.