Exceptional web experiences in Berlin

17.11.2011 -

IBM's annual portal conference was organized this year in Berlin under the title IBM Exceptional Web Experience 2011. The event, once again, succeeded in setting, both the pace, and the direction for developing the web experience. We came home with very little energy, but fully loaded with new information and ideas.

IBM’s annual portal conference was organized this year in Berlin under the title IBM Exceptional Web Experience 2011. The event, once again, succeeded in setting, both the pace, and the direction for developing the web experience. We came home with very little energy, but fully loaded with new information and ideas. So we took a while to catch our breath before revisiting the conference presentation materials.

Gradually the new knowledge began to take form, like a map of the Berlin U-Bahn network, with the main message of the conference as the centre point – Exceptional Web Experience. Participants were reminded, that the most popular sites presently on the Internet, such as Facebook, YouTube, and Twitter, are strongly based on sharing knowledge and human interaction. These sites are among the various tools on the web for fostering a sense of community, sharing content, and conversation. They didn’t even exist five years ago, and yet it is precisely these types of sites that have changed people’s conception of web services. The uses of these services are fascinating, and they can be accessed with the most amazing devices. These services have revolutionized private lives: why couldn’t they also be useful at the workplace?

The Northstar shows the way

All of IBM’s web experience development is guided by the vision, which was named Project Northstar. The main points of Project Northstar are:

Now the direction is clear, but what about the speed?

How will this vision be transformed into flesh and bone? The answer: It’s already been done! IBM has developed and bought a whole range of different web technologies to support its strategy. The following diagram shows the capabilities with which IBM – and Descom as an IBM partner – are building web services aligned with the vision:

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All in all, the conference revealed IBM’s pace in developing the web experience, and it was incredible. We received such a landslide of new information, that the conference presentation materials have been subject to a major research operation ever since we left Berlin and landed back on Finnish soil. Tug at my sleeve, and I’ll come and share news from the conference with your organization. And next year you should definitely join the other Finns on the expedition to find exceptional web experiences!

Oh, I almost forgot to ask: Should social tools be based on community, content-sharing, or discussion? None of these. They should be based on people. People form communities; people share content; and people discuss. People are the key. Go Connections!

 

Pekka Malmirae

Pekka Malmirae

Meeting and exceeding the customer's expectations requires talent, whether in a brick-and-mortar store, online store, or customer service center. On the other hand, technology brings us new opportunities all the time. In my job as the Director of the Omnichannel Commerce business area, my goal is to bridge the gap between these expectations and opportunities, and to help build a new breed of commerce.

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