Overcoming the challenges of online marketing
Is your company still discussing low returns on web marketing and whether or not marketing investments are adding to the company’s bottom line? Is it time to revisit your web strategy? Online marketing is growing and constantly changing shape. You have to be ready to make use of new marketing approaches. Online marketing can be […]
Your landing pages may have cost a million euros – but do they work?
Last week I was discussing a client’s new website. “We can’t afford to test the pages and make changes to them. The update is done now and we’ve used all our budget,” the client said.
The secret recipes of web analytics
Successful companies keep their business goals in sharp focus and leadership is supported by information. Competitors can be conquered through the use of analytics with results that are easily understandable.
Today’s hottest trends in search engine marketing
Search engine marketing is now more popular than ever. So it’s time to let go of old marketing habits.
Advertisers can now take advantage of new, smarter features to create more targeted campaigns. At the same time, ads also deliver more value to customers.
10 insider tips for increasing the search engine visibility of your online store
My job is to find ways to improve search results and make sure that search engines find websites, so I can’t help wondering why so many online stores out there get even the most basic things wrong.