The easiest way to improve customer experience
The security of cloud services is increasingly being discussed in op-ed articles and has come under scrutiny with recent news of leaked celebrity images.
Surprise! Customers actually use online services
Even the best online service can turn into an ordeal for customers if it isn’t supported by the rest of the organization, or if it was only developed as a novelty. If the concept behind the online service doesn’t extend throughout the entire service chain, the customers’ experiences will be worse than if the service didn’t exist at all.
Future cloud trends: IBM Pulse 2014
IBM held the 2014 Pulse Cloud Conference in Las Vegas and the conference offered a wide variety of IBM cloud topics. The world is changing, and digital is becoming part of our daily life. This change is reflected in cloud services as well.
How is marketing doing in the cloud?
This is how the story goes: The IT department won’t help its customer. Instead, it shrinks from responsibility, blaming the lack of resources.