Articles from Karl Filtness
Trends in commerce: No growth without user-friendliness
Mary Meeker has once again taken stock of the state of the Internet. The largest surprise is that there’s not a word about cat videos this year, either. The study focuses on big trends, many of which are directly reflected in commerce, and consumers must be offered service that is easy and effortless to use. One […]
How to brand a digital commerce pioneer?
The merger between Solteq and Descom has created a digital business pioneer. The result? Comprehensive solutions for digital commerce under one roof. Back-office processes extend all the way to the customer experience: from supply chain management to online marketing. This unique offering has the makings of a new brand. Two sides At the heart of […]
Solteq and Descom to create a provider for integrated digital commerce services
Through the transaction, Solteq and Descom actively implement their strategy. For the companies, which aim at being a leading provider of digital commerce services in Finland and the Nordic countries, the transaction will provide a good starting point for speeding up the implementation of their strategy. The solution and service offerings of the two companies […]
Customer experience lies on the bottom line of the most profitable companies – ours too!
Digitalization has continued its quiet advance over the past ten years. Driven by the development of the internet, a dizzying increase in data, connection speeds, and the mobile revolution, it has become part of our everyday lives. Digitalization offers businesses two great opportunities. It can be used to make operations more efficient and cost-effective. At […]
Descom to become Northern Europe's leading omnichannel sales advisor
Omnichannel expertise has been one of Descom’s key strengths for a long time. Our knowledge base is extensive and diverse, and we have gained valuable insights from our experiences. We are revamping our top-tier specialist and consulting services by establishing a new team to serve our customers as they develop their omnichannel business operations. Customers […]
B2B eCommerce survey: Three waves of eCommerce development
Last autumn we conducted research to chart current development requirements in B2B eCommerce. We found that consumerization and omnichannel sales are among the most urgent development areas. After examining the findings in greater detail and conducting further analyses, we identified three clear stages of eCommerce growth, which can be described as development waves. The first […]
Data paves the marketer’s path to the corner office
”A wealth of information creates a poverty of attention.” So said the Nobel Prize-winning researcher Herbert Simon as far back as 1971. Data does create problems, but at the same time it offers vast potential. When utilized correctly, data can provide marketing professionals with unprecedented opportunities. I recently participated in a Data Driven Marketing event […]
B2B eCommerce survey: focus on consumerization and omnichannel services
Consumer eCommerce sites are highly visible today, but not much attention has been paid to B2B eCommerce. Descom’s study sought to identify the current challenges faced by B2B eCommerce providers. Some 84 decision-makers responsible for eCommerce development were interviewed for the research. The study indicated that the most critical development needs include omnichannel management, enhancement […]
Finland’s fastest growing technology companies – Descom at number 14
The Deloitte Technology Fast 50 ranking highlights Finland’s fastest growing technology companies.
We are pursuing growth in international markets
We at Descom are aiming to strengthen our organization in Sweden and Poland as well as in Finland.