Articles from Juha Luomala
The 6-point checklist to get your omnichannel service model in shape
Consumers need customer-centric ease of doing business, especially after they make a purchase. If a firm invests in its omnichannel service, it should also fare well in international competition. Have you ever run into the same issue I have? I bought a pair of shoes from an international online store but they didn’t fit, so […]
Generation Z and the art of commerce
Was I wrong after all? When the first members of the Generation Z were born around the mid-1990s, those of us at university examined and contemplated the future impact of electronic commerce. Young, and perhaps a little idealistic, we were certain value chains would shorten, new players would dominate the market and buying would migrate […]
Will Watson revolutionise your business?
Many of us still perceive Watson as an AI (artificial intelligence) narrative performing well on television quiz shows. But now Watson is much more than that. Fundamentally, Watson is a collection of cognitive skills capable of understanding information produced naturally by humans, e.g. speech, text and different data content. On the basis of given information, […]
Pimp My Delivery
Do you remember that hit series which turned any car into a great ride? In summer holiday mood I applied the format to one of the most important areas of commerce.
The 7 deadly sins of digital commerce development
Consultants are supposed to present solutions to problems. In my previous blog post, I discussed 10 best methods to develop digital commerce. Shortly after that post, readers started asking for the worst methods and practises. In this post, I call them the seven deadly sins of digital commerce development, even though only a few of […]
10 methods to develop digital commerce
As the Finnish retail sector navigates through choppy waters towards digitalisation and international trade, I’ve observed many good and bad practices during the course of my work. Have you identified any in your business? The retail sector has encountered a few fundamental and undeniable changes. First, we consumers have changed our purchasing behaviour. Although on […]
NRF 2015: Top 7 revelations
I visited NRF15 for the first time. I have to say that those 6 days in NYC were professionally very useful. Here are my TOP seven findings: 1. Omnichannel It seems that Descom is in a good position when building omnichannel capabilities. Our own ideas and visions are not far from current and foreseen US […]
What have we learned in a hundred years?
A while ago, I was talking with some friends about our university studies, and in particular, about writing our Master's theses. One of the issues we discussed was how long they endure the test of time, and how ashamed we now were of them, although they felt perfect at the time we wrote them.
Don’t you know who I am?
Have you ever heard that question before? Have you ever seen frustrated customers stamp their feet in a store, demanding to be served? At the beginning of my career, I was in the clothing business and witnessed such incidents at the shop floor level. That brings back some memories.