Articles from Ilari Vallisaari


Gain a competitive edge with marketing automation: How to start small

The purpose of marketing automation is to ensure messages get to customers at the right time, in the right place and at the right price. Ongoing digitalisation increases pressure on companies to create functional solutions. The good news is that [...]

7 months ago

Marketing automation picture


Evolving dreams of marketing automation

People’s digital behaviour is undergoing a change. Marketing automation and digital marketing methods overall are forced to change as well. I noticed this also during my summer vacation. During the summer break, I thought I would completely wipe [...]

9 months ago

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